Capture the attention of the growing functional beverage and supplement market with our new eBook, 'Functional Forecasting.'
Download your free copy now to see:
- Top functional need states for consumers worldwide
- Key growth areas including cognitive, immune and digestive health
- How clinically supported claims differentiate functional products
- Examples of innovative and on-trend functional beverages
- Solutions for formulating effective products that also taste great
Globally, we surveyed over 10,000 consumers to learn which need states matter most to people - and to see which ingredients they want to fulfill their functional needs. In the eBook, we link superhero ingredients to top need states and explore how location and age affect functional demand.
The insights and product ideas in 'Functional Forecasting' can unlock opportunities for emerging and legacy brands in the functional beverage and supplement space.
Download your free eBook now to learn more.
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Innovate to satisfy demand and solve challenges in functional products
In-demand need states and ingredients
By speaking with 10,000 consumers from 18 countries, we learnt that some need states are universal, and many key ingredients are, too.
Some of the top categories people want help with include:
- Cognitive health
- Immune health
- Digestive health
- Beauty from within
Key considerations for product development
Our research estimates that the functional beverage and supplement market is worth US$240 billion. Winning part of that business requires delivering products that meet your customers' needs.
The 'Functional Forecasting' eBook explores:
- How to perfect taste in functional products
- Adding the ideal mix of functional benefits to new applications
- The benefits of branded and science-backed ingredients
