Capture the attention of the growing functional beverage and supplement market with our new eBook, 'Functional Forecasting.'
Download your free copy now to see:
- Top functional need states for consumers worldwide
- Key growth areas including cognitive, immune and digestive health
- How clinically supported claims differentiate functional products
- Examples of innovative and on-trend functional beverages
- Solutions for formulating effective products that also taste great
Globally, we surveyed over 10,000 consumers to learn which need states matter most to people - and to see which ingredients they want to fulfill their functional needs. In the eBook, we link superhero ingredients to top need states and explore how location and age affect functional demand.
The insights and product ideas in 'Functional Forecasting' can unlock opportunities for emerging and legacy brands in the functional beverage and supplement space.
Download your free eBook now to learn more.