Our new research will take you on a journey which reveals a big shift in consumer preferences for sweetness and sweet ingredients – including a changing relationship with sugar.
Explore the Sensibly Sweet campaign to learn:
- The top 10 most preferred sweeteners across 24 countries
- How Gen Z and younger Millennials are disrupting the sweetener space
- Changing sentiments about the drawbacks of sugar and sweeteners
- The impact of sweetener preferences on nutrition
After sensing a change in perceptions and preferences toward sweeteners we conducted consumer research into sweetness, surveying 12,784 people across 24 countries. The results contradict some of the most commonly held notions about sugar and sweeteners and will revolutionise the industry moving forward.
Join us on this journey to find a more sensible approach to sweetness. Together, we can be a Force for Change in creating products that are nutritionally optimised while satisfying the sweet cravings of consumers.
Get started today by accessing our new insights.
Start Your Sweet Journey
Understanding how today’s consumer is embracing sweetness
Sweetness is here to stay
Our latest research confirms a new balance regarding sweetness and sugar reduction. Consumers have a largely positive relationship with sweetness. The only negative emotion affecting their relationship with sweetness is the perception that it can be “unhealthy”. This indicates a clear opportunity for sugar reduction in the sweetness space as long as the consumer preferred sweetener is delivered in the right application.
We studied consumers in 24 countries
- Australia
- China
- Europe: UK, France, Spain, Italy, Germany, Poland
- India
- Latin America: Mexico, Brazil, Argentina, Colombia
- Middle East & Africa: Saudi Arabia, Egypt, South Africa, Kenya, Nigeria
- North America: United States, Canada
- South East Asia: Indonesia, Thailand, Malaysia, Vietnam
By the numbers
