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Sharing more insights in the expanded 2023 charts

Deliver taste and nutrition

Although taste is a primary purchasing driver, there’s no denying consumers want healthier products. Our new research makes it easier to align with trends and preferences while providing better options for people.
Application-based taste rankings are included for:
  • Sweet
  • Salty Snack
  • Savoury
  • Beverages 
Nutrition and ingredient charts showcase relevant trends and claims.

Customised for your locale

We’ve analysed consumer preferences and purchasing decisions in real-time, including menu trends, product launches and ingredient labels, as well as social media chatter and proprietary research.
Because information is sorted by location, we can make accurate predictions about future flavour and health ingredient preferences around the globe.
This year, our charts are available for:
  • United States
  • Canada
  • Europe
  • Brazil
  • Mexico
  • Andina Region
  • ConoSur Region
  • CaCar Region
  • Asia Pacific
  • Australia
  • New Zealand
  • Gulf Cooperation Council
  • Sub-Saharan Africa
  • North Africa Region

Sneak peek to flavour trends

Global Flavour | Found in Savoury, Sweet
Saffron is a premium spice derived from the Saffron flower, that imparts a vivid crimson colour to food and drinks when is used mainly in authentic Spanish and Indian cuisine for a subtle sweet and complex floral taste.
Global Ingredient | Found in Beverages, Supplements 
Ashwagandha, also known as winter cherry, is growing in popularity as a key functional ingredient because it is perceived to support mood and promote stress relief.
Brazil Flavour | Found in Beverages, Sweet
Cupuaçu fruit is a relative of the cacao tree which tastes like chocolate with hints of tropical fruit flavours including melon and pineapple.