By studying plant-based burgers and plant-based cheese alternatives, we uncovered a new layer of consumer preferences. These insights are in our ‘Stepping up Taste in Plant-Based’ global and localised reports.
Flavour elevates the taste experience from good to great
Our reports explore:
- Striking the right flavour balance
- Regional differences in plant-based taste preferences
- Preferred cooking flavours
Texture affects overall taste
Our reports explore:
- The optimal texture characteristics
- The biggest texture turn-offs
- Texture nuances between each market
Certain cooking cues significantly affect the experience
Our reports cover:
- Signals that help consumers control the cooking process
- Likes and dislikes during cooking
- How cooking experience affects taste expectations
