GLP-1 medications are altering how millions of consumers think about hunger, nutrition, and food satisfaction. In this webinar, we’ll answer the most urgent questions shaping food and supplement innovation today:
Who are GLP-1 consumers and why do they matter?
They represent a fast-growing segment using GLP-1 medications — and they’re actively seeking foods that support satiety, portion control and wellness goals.
How are GLP-1 users changing food and beverage choices?
They’re demanding smaller portions, nutrient-dense ingredients and simpler labels — pushing brands to rethink formulation and packaging.
What are the key GLP-1 personas to know?
We identify five unique GLP-1 consumer personas, each with distinct motivations, behaviors, and product expectations.
What’s the right innovation strategy for this segment?
Segmentation beats generalization. Targeted strategies based on behavior, not just demographics, enable more effective reformulation and messaging.
What can brands do now to stay competitive?
Leverage actionable insights to reformulate for satiety, connect with GLP-1 shoppers, and lead in this growing space of health-first eating.
GLP-1 medications are altering how millions of consumers think about hunger, nutrition, and food satisfaction. In this webinar, we’ll answer the most urgent questions shaping food and supplement innovation today:
Who are GLP-1 consumers and why do they matter?
They represent a fast-growing segment using GLP-1 medications — and they’re actively seeking foods that support satiety, portion control and wellness goals.
How are GLP-1 users changing food and beverage choices?
They’re demanding smaller portions, nutrient-dense ingredients and simpler labels — pushing brands to rethink formulation and packaging.
What are the key GLP-1 personas to know?
We identify five unique GLP-1 consumer personas, each with distinct motivations, behaviors, and product expectations.
What’s the right innovation strategy for this segment?
Segmentation beats generalization. Targeted strategies based on behavior, not just demographics, enable more effective reformulation and messaging.
What can brands do now to stay competitive?
Leverage actionable insights to reformulate for satiety, connect with GLP-1 shoppers, and lead in this growing space of health-first eating.
Watch the Webinar Recording
Watch the Webinar Recording
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Reformulating Food and Beverage for GLP-1 Consumers
Reformulating Supplements for GLP-1 Consumers
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