From Niche to Norm:
America’s Growing
GLP-1 Obsession
GLP-1’s are replacing ‘going on a diet’ as Americans’ weight loss quick fix of choice. Find out how this is presenting a huge opportunity for food, beverage and supplement choices to adapt their appeal along the GLP-1 user journey, as users focus on first losing, and then maintaining their weight.
Meet the people driving the GLP-1 trend, and what it means for food, beverage and supplements