Crack the Code on Consumer Preservation Preferences

How well do you know your consumer? Target your product formulation based on proprietary insights into their shopping habits, food waste behaviour, as well as their awareness and acceptance of preservatives. Ensure your product innovation stands out with your target consumer by meeting their food safety and shelf-life needs.

Together, we can achieve sustainable market growth, ensuring products are enjoyed by consumers and don't get left on the shelf.

Meet your consumers

Could investing in better preservation save you money and grow your brand?

More than 1/3 of consumers will switch to brands or products with a longer shelf life, according to research about brand loyalty.

Short shelf life harms your business

Navigate brand association
Consumers will look elsewhere
Lost customers

Navigate brand association

Wasted food

can lower brand and product attitudes and impact repurchase from consumers.

Consumers will look elsewhere

Frequently wasted food

like bread - lead to recurring costs and can push shoppers toward alternatives that generate less waste and ultimately more savings.

Lost customers

91% of consumers are adopting

new shopping habits to reduce food waste, including purchasing smaller quantities, reading expiration dates before purchase and even switching brands if it means wasting less.

Tailor your tactics to satisfy diverse consumer needs

Through the lens of over 5,000 consumers spanning 10 countries, Kerry's Left on the Shelf Consumer Research spotlights four unique consumer groups. Each group brings its own set of expectations to the table, from the health-conscious to the budget-savvy, making it clear that one-size-fits-all preservation solutions won't cut it.

Hannah, the Health Hunter

“Reducing food waste matters, but only using natural preservatives for me please!.”

Do: Hit them with science. Pure, hard facts that underline the benefits – that's their language
Don't: Complicate it. Clear labelling will win their hearts.

Get to know Hannah

Luna, the Eco Guardian

"Food waste? It's the giant we're battling, challenging the sustainability of our planet and our lives."

Do: Embrace simplicity. Minimal ingredients, maximum natural appeal.
Don't: Overwhelm with the unfamiliar. They seek comfort in recognition, honesty and being genuine.

Get to know Luna

Justin, the In-betweener

"Food waste is on my radar, but so is my health. Finding the balance is where I stand."

Do: Show how easy it can be to reduce waste and make a positive impact, enhancing their sense of contribution without overwhelming them.
Don’t: Expect big behavioural changes. Make it easier for them to choose products with a longer shelf life or better environmental impact.

Get to know Justin

Peter, the Pragmatist

"The bottom line? It's all about cost and taste for me. Sure, food waste is a concern, but that usually takes a back seat – unless it’s costing me money."

Do: Illustrate how extended shelf life equates to more bang for their buck.
Don't: Hike prices without clear justification.

Get to know Peter

Don’t let your brand get left behind

Consumers understand the role of preservatives in their food and 74% believe preservatives are important in the foods they buy.

Kerry's deep preservation portfolio and expertise can offer vital extra shelf-life days. Learn how you can prioritise products for reformulation, by using data to indicate which of your products may get the greatest benefits from more shelf-life days.

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