Methodology
In early 2023, we sought to better understand consumer attitudes and behaviours towards food waste.
We collaborated with C+R Research, Qualtrics, and Wageningen University & Research and discovered significant shifts in consumer priorities post-pandemic – but there was more to the story.
In 2024, we dug deeper into their changing priorities and behaviours to create detailed personas, providing the industry with actionable insights to foster brand growth through successful consumer engagement.
