Consumer Preference Simulator

Our proprietary Preference Simulator leverages US consumer data to help you find the consumer-preferred combination of sweetening agents, protein content and calories across six product categories.

To begin, select your category segment

Next, use the interactive forms and dials below to adjust varying levels of three nutritional details that are important to US consumers – type of sweetening agent, calorie count, and protein content – for up to three product combinations. Use your results to determine the combination most preferred by consumers.

PREFERENCE 1

PREFERENCE 2

ADD PREFERENCE 3