Cutting sugar doesn’t mean sacrificing taste — learn how to strike the perfect balance with our expert insights. In this webinar, we’ll answer the most common (and critical) questions about sugar reduction reformulation:
How can I reduce sugar without losing taste?
Use taste modulators and natural flavors to preserve sweetness, mouthfeel and overall flavor with less added sugar.
What’s the best strategy for sugar reduction?
A layered approach: reduce sugar, enhance flavor and texture, and clearly communicate the benefits to consumers.
Do consumers actually like low-sugar products?
Yes — if the taste delivers. Familiar, satisfying flavors are key to consumer acceptance.
Why aren’t sweeteners alone enough?
Sweeteners don’t replace sugar’s body or depth. Flavor systems and modulators are essential for a full taste experience.
How do natural flavors help?
They boost sweetness perception, mask off-notes, and support clean label claims without added sugar.
How can low- or no-sugar products win in market?
Success comes from strong formulation, familiar flavor cues, and messaging that speaks to health-conscious shoppers.
Watch the Webinar Recording
Watch the Webinar Recording
