Fire UP™ Smoke Taste Solutions

The new Fire UP™ smoke taste solutions are a pioneering new range of EU compliant alternatives to smoke flavourings.

The new Fire UP™ smoke taste solutions are a pioneering new range of EU compliant alternatives to smoke flavourings.

The taste of fire is defined by many flagship Kerry Red Arrow™ products. They are used in thousands of products worldwide, defining many beloved leading brands, delighting consumers for decades, and promising to do so for many more.

Recently smoke flavouring primary products were re-evaluated by the European Food Safety Authority (EFSA) as required by the EU Smoke Flavouring Legislation. EFSA agreed that the results of the genotoxicity studies on the primary products were negative, meaning no harmful effects were observed with regard to the complete mixture. However, EFSA identified a concern with respect to two components of the primary products, furan-2(5H)-one and benzene-1,2-diol, which are present in the smoke generated from wood. EFSA took a very conservative approach to its assessments and concluded that the primary products raise concern, not based on the primary product itself, but based on the presence of these two components, which are not unique to smoke flavourings and are present in many common foods.

Although smoke flavourings are permitted to be used in other jurisdictions, the European Commission published their decisions not to renew the authorizations of any smoke flavouring primary products solely based on EFSA opinions. This has posed a new challenge for the industry in the EU, to deliver the same authentic taste of fire without smoke flavourings.

So how do we meet the demands of consumers who crave the taste of fire and BBQ, without compromise, despite the new regulatory considerations?

The answer is our new Fire UP™ smoke taste solutions range.

For Smokehouse Conversion.

If you are a processed meat manufacturer looking for alternatives to conventional smoking, or currently using smoke flavourings, you can confidently continue to benefit from atomization and drenching by using Fire UP™ smoke taste solutions in the EU as an effective alternative to conventional smoking.

The next generation of smoked ingredients & browning solutions are ready for the market. They do not contain smoke flavourings.

Our innovation team have designed them to utilize the same equipment that the majority of manufacturers use today to apply smoke flavourings. Our market ready pioneering solutions can be:

1) Atomized/ regenerated into a fine cloud which is then directed into a smokehouse chamber. This cloud envelops the processed meat, imparting a rich, smoky flavour. This method ensures that the meat consistently develops a desirable smoky taste and helps develop color and texture.

2) Showered onto the meat product, much like a smoke flavouring, drenching it and utilizing existing equipment used today for smoke flavouring application.

Our new Fire UP™ smoke taste solutions for smokehouse conversion.

This range includes our cutting-edge solutions for solving the challenge of the changing regulations while minimizing the impact to customers. We have been proactively working with our manufacturing & regulatory experts to ensure the new solutions meet the industry needs for European compliant smoke taste solutions.

Smoked Ingredients suitable for atomization and drenching applications

• Smoked Sugar Syrup
• Smoked Vinegar

Non wood derived Browning solutions

Seasonings, Marinades and Direct Use as an Ingredient

In response to the new industry challenge due to the changes in smoke flavouring legislation in the EU, we have launched our new range of EU compliant solutions to capture the taste of fire without smoke flavourings.

We have also already done the hard work of comparing our new solutions to our top selling items with our sensory experts, making reformulations much easier.

Our new Fire UP™ smoke taste solutions for seasonings, marinades and direct use as an ingredient

Smoked Foodstuffs for use as Ingredients

Smoked Sugar
Smoked Maltodextrin
Smoked Garlic Powder
Smoked Onion Powder
Smoked Vinegar

Smoke Type Flavourings

Our smoke type flavourings are an essential building block for reformulation, including our proprietary blends where we combine them with smoked ingredients to solve our customer’s challenges.

Grill Flavourings

Our proprietary technology developed and launched in 2022, means that we now offer authentic grill flavourings which are labelled as Natural Flavouring in the EU.