85% of pet parents agree high-quality foods are effective in preventative healthcare for their pets
Pet parents are humanizing the way they feed their four-legged family members - they're catering to taste preferences, addressing digestive and immune health and looking for fresher products with a clean label.

In our new research we explore how pet parents are adopting human trends, their top need state concerns and what work needs to be done to satisfy demand for humanized pet food, treats and supplements.

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