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About the Webinar
About the Webinar
Food and beverage trends come and go in the blink of an eye, but do you ever wonder why they take off overnight?
In this webinar, Kerry will share new research about what consumers want from leading food and beverage categories and provide you with areas of opportunity for nine different segments. Alongside our influencer agency, Aspire, we’ll show you how to use these unique insights when preparing for your next product innovation or brand campaign.
Key Takeaways:
- Discover how to navigate the why behind food and beverage trends.
- Consumers’ currently met needs and future unmet needs across nine key food and beverage categories.
- Provide the tools to create brand success in the market.
About the Research
Kerry surveyed 5,000 US consumers to understand the pandemic effect on their motivations and needs. The research reveals what’s motivating their purchase habits across categories, gender, generation and dayparts.
Meet the speakers
Soumya Nair
Global Consumer Insight and Research Director
Soumya leads Kerry’s global consumer insights and research function at Kerry. She focuses on uncovering value to customers and consumers with unique and differentiated market research and proprietary consumer insights. Prior to her role as Insights lead, Soumya worked at Kantar, where she focused on go-to business strategies, consumer segmentation, and concept optimization in the food, beverage, and luxury product segments.
Soumya leads Kerry’s global consumer insights and research function at Kerry. She focuses on uncovering value to customers and consumers with unique and differentiated market research and proprietary consumer insights. Prior to her role as Insights lead, Soumya worked at Kantar, where she focused on go-to business strategies, consumer segmentation, and concept optimization in the food, beverage, and luxury product segments.
Shannon Coco
Strategic Marketing Director
Shannon leads strategic marketing for all Food categories in North America. In her role, she develops insight-led strategies for technology innovation, new product creation, and commercial activation to drive business growth. Prior to Kerry, Shannon held roles in market research and the higher education industry.
Shannon leads strategic marketing for all Food categories in North America. In her role, she develops insight-led strategies for technology innovation, new product creation, and commercial activation to drive business growth. Prior to Kerry, Shannon held roles in market research and the higher education industry.
Magda Houalla
Director of Marketing Strategy
Magda leads the marketing strategy for Aspire, focusing on social media strategy, influencer marketing and brand storytelling. Prior to Aspire, she was the social media manager at Lumoid, partnering with influencers to promote and increase brand awareness.
