Food and beverage trends come and go in the blink of an eye, but do you ever wonder why they take off overnight?
In this webinar, Kerry will share new research about what consumers want from leading food and beverage categories and provide you with areas of opportunity for nine different segments. Alongside our influencer agency, Aspire, we’ll show you how to use these unique insights when preparing for your next product innovation or brand campaign.
- Discover how to navigate the why behind food and beverage trends.
- Consumers’ currently met needs and future unmet needs across nine key food and beverage categories.
- Provide the tools to create brand success in the market.
About the Research
Kerry surveyed 5,000 US consumers to understand the pandemic effect on their motivations and needs. The research reveals what’s motivating their purchase habits across categories, gender, generation and dayparts.