Future Ready Flavour Starts in APMEA

Taste is evolving across Asia Pacific, Middle East and Africa, and Kerry’s 2026 country-specific Taste Charts decode what’s happening now, what’s new, and what’s next.

From matcha and mango dominating in Japan and Thailand, to saffron, date and rose shaping premium indulgence in the Middle East, and baobab, African fruit punch and hibiscus rising in Sub-Saharan Africa, these charts reveal the sensory signals driving consumer choice.

Built on local data and science-backed analysis, they’re designed to help food and beverage brands innovate with precision and cultural relevance.