Appealing to private label snack consumers
There is a large growth opportunity for private label snacking, as private label snacks only make up seven percent of the snack category market share, compared to 93% by branded players.* Private label snacks have plenty of room to grow and take a piece of the market from their branded competition. Kerry's new report reveals two key consumer groups for private label snacks and actionable opportunities to appeal to both of them.
*Source: Nielsen IQ, 2021