There are two key private label consumer groups, each with distinct attitudes, wants and needs when it comes to buying private label products. The impact of retailer and product attributes vary across not only the consumer group, but the food or beverage category they’re shopping. With our interactive simulator, you can choose your product category, whether you want to optimize current products or innovate for the future, and partner with Kerry to create winning private label products.
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Choose your category
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Choose optimize or innovate
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Choose your top 5 challenges
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See your results
Innovate
Adventure seeker
Adventure Seekers are private label shoppers whose individual needs drive more of their purchasing habits. They are typically claim driven and purchase more from up & coming categories including dairy/meat alternatives. These consumers shop more frequently at a wide set of retailers and are not typically loyal to a single brand.