64% of global consumers say that they are trying to live a healthier lifestyle.
Immune Health
Support consumers’ health goals with support for immune health
A majority of recently surveyed global consumers (64%) say that they are trying to live a healthier lifestyle. Worldwide, meeting specific health goals is the primary reason to purchase fortified and functional beverages (71%) and supplements (60%). With consumers of all ages naming supporting immune health as a top benefit influencing purchases, products formulated with immune-supporting ingredients can help meet demand.
Get more consumer insights like these by accessing our latest infographic.
