Immune health was the number one claim in global supplements development in 2020, with 30% of total supplement launches carrying an immune health claim. The growing demand for products with support for immune health and related need states reflects the fact that immune health is widely perceived as a foundation for good health.

With a variety of emerging formats competing for shelf space, formulating with research-supported immune health ingredients can help manufacturers create supplements with transparency and product differentiation, so consumers can choose the products that best meet their immune health needs. Download the white paper, Format for Success: The State of the Global Immune Health Supplements Market, for insights into:

  • The current supplements market
  • Emerging supplement formats
  • Formulation opportunities

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