A recent study shows that over 70% of consumers in North America are users or considers of healthy lifestyle products with immune health benefits.

Growing consumer focus on nutrition labelling and the benefits conferred by a product means there is opportunity to further enhance the benefits of these products by adding functional ingredients. To meet this growing demand, manufacturers must create unique products with the benefits consumers want. Formulating with a research-backed ingredient like yeast beta glucans can help manufacturers create innovative functional foods that help consumers achieve their wellness goals. Download the Infographic, Growing Demand in North America for Foods with Immune Health Benefits, for insight on consumer drivers and formulation opportunities.

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