Recent research notes that over 60% of consumers in Europe are users or considers of healthy lifestyle products with immune health benefits. Growing products in this region include cereals and snack bars with functional ingredients customized for need states.

Understanding the importance of personalized options to consumers can help manufacturers create innovative foods that help meet their health goals by formulating with research-supported immune health ingredients. Download the Infographic, Growing Demand in Europe for Foods with Immune Health Benefits for more market insights.