Recent research notes that over 70% of consumers in Asia Pacific, the Middle East and Africa are users or considers of healthy lifestyle products with immune health benefits. In just one example, as many as three-quarters of consumers in this region find functional bars with benefits appealing, while more than half say they’d like to see snack bars fortified with benefits for customized health needs.

With consumers increasingly seeking immune health products, manufacturers must respond to the call to clarify benefits. Download the Infographic, Growing Demand in Asia Pacific, Middle East & Africa for Foods with Immune Health Benefits, to see how formulating with unique immune health ingredients like yeast beta glucans with research-supported benefits can help manufacturers create products that align to the growing demand for supporting overall well-being.