Consumers are increasingly looking for ways to improve upon what they eat. More than 8 in 10 global consumers surveyed said having a healthy diet can build immunity, and Kerry’s research revealed that 42% have increased their use of functional foods and beverages to do so. In fact, more than half of global consumers recently surveyed cited immune health as their top reason for purchasing healthy lifestyle products.
Connecting with consumers in a market teeming with immune health products can be challenging, but formulating with ingredients like yeast beta glucans backed by research can help manufacturers provide the benefits consumers want by creating innovative foods that help consumers meet their wellness goals. Download the white paper, Satisfying Consumer Demand for Functional Foods with Immune Health Benefits, to learn more about: