Functional beverages accounted for 35.5% of recent beverage launches in North America, with refreshing functional beverage launches up 58% in 2020. Continued growth means that consumers have more choices than ever. In this market, as in other regions, scientific substantiation is a key driver in influencing consumer purchase decisions.

Demand is driven by consumers’ desire for beverages with quantifiable benefits. But in a growing market with varying regulatory environments, formulating with ingredients that provide the transparency consumers want can be challenging. Download the Infographic, Immune Health Trends in the North American Functional Beverage Market, to learn how to create trust and value with consumers with research-backed immune health ingredients.