Supporting health is a primary concern of European consumers. In a recent survey, 87% of Italian respondents, 82% of those in Germany and 64% of those in France reported purchasing drinks with functional benefits, creating opportunities for manufacturers to create beverages with benefits for immune health.
In this region, scientific substantiation of functional benefits is a key driver in influencing consumer purchase decisions. For example, nearly a third of UK consumers who responded to a survey cited researching a product’s benefits as a top reason to purchase a healthy lifestyle product. But the market is complex and ever-changing. How to meet consumer demand for immune health beverages with clear benefits? Download the Infographic, Immune Health Trends in the European Functional Beverage Market, for insight on creating trust for consumers with science-backed immune health ingredients.