Functional beverage markets across the APMEA region are increasingly responding to need states related to maintaining immune health, like energy support. In particular, demand for energy-boosting beverage options is fueling growth in Asia, with new product development in the region up by nearly 25% in 2020, creating opportunities for innovative functional beverages with immune health benefits. While product development creates new functional beverage options, substantiated immune health benefits are critical for product differentiation in crowded markets.

Key to helping consumers choose the products that meet their needs is choosing immune health ingredients with clear benefits. But regulatory environments in this region vary by country. Download the Infographic, Immune Health Trends in the Functional Beverage Market in APMEA, to see how formulating with science-backed immune health ingredients can create trust and value for consumers.

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