Taste, Value and Safety are three elements that drive consumers’ preferences in sausages in this South East Asia. However, their interpretation of these elements differ greatly from country to country.
We recently conducted a study in Malaysia to understand consumer expectations for sausages and uncovered some really interesting insights.
Our team of consumer researchers recently conducted a study on Sausage preferences amongst Malaysian consumers. Our new report is packed with fresh insights on exactly what consumers want in sausages. For instance, our research found that there are three favourite sausage flavours:
At Kerry, we understand what it takes to make a good sausage. Our range of SO Sausage solutions, developed by our dedicated team of experts in meat science, nutrition and microbiology at our Centre of Excellence for Meat, ensure we address market requirements and trends, and cater to local taste palates.
Our heritage and long history in meat manufacturing, as well as in-depth understanding of production technology processes, means that our customers can be sure of better meat solutions – every time.
